Kathryn Bowen
Global Marketing Leader | Brand, Storytelling & Growth
Always up for an adventure, I recently moved from Toronto to Cape Town with my husband, daughter and our overly friendly Bernedoodle, Theodore.
I’m a marketing leader with experience across startups, agencies and enterprise. Most recently, I helped a European WordPress agency reposition its brand for enterprise customers. Before that, I was Head of Marketing at a pre-Series A AI startup, following 17 years at Salesforce.
I’m also the founder of Chasing Winelands, where I explore the people, places and stories behind South African wine.
I love bringing fresh ideas to life, building brands people connect with and turning strategy into meaningful results. If you’re looking for a creative, strategic marketing partner, let’s connect!
My joy
Wine
Wine is my passion, whether it’s enjoying a glass, studying it, or exploring vineyards firsthand. I am currently pursuing my WSET Diploma.
Art
Art is my therapy. I enjoy the focus and the process of making. It’s where I can relax and forget about everything else going on around me.
Travel
Travel pushes me outside of my comfort zone, putting me in new experiences, and teaching me new things about myself and the world.
I thrive on thinking big and bringing ambitious ideas to life!
My work
European WordPress Agency
I contracted with a European WordPress agency to help elevate their marketing efforts and shift the focus from SMBs to enterprise customers by refining their messaging, strengthening their content strategy, and optimizing their digital presence.
Sapta
Created the foundation to establish Sapta as a thought-leader and the go-to adaptive strategy and capital allocation platform.
Developed the overall product marketing strategy and executing on all aspects, including branding, messaging, digital marketing, and content development. In addition, I provided input on the product UI and functionality.
Camp B-Well
Empowering employees to prioritize their wellbeing and promote Salesforce benefits.
Led a cross-functional team through brand development, content creation, event management, building a community of influencers, and the development of a wellbeing app.
Trailblazers at Salesforce
Celebrating trailblazing employees through inspiring videos showcased at company-wide events and on the Salesforce social channels.
Produced the videos from end-to-end, sourcing the trailblazers, managing logistics, and collaborating with the creative director and video editors to craft the final stories.
B-Well Together
Inspiring customers and employees with insights and tips on all aspects of wellbeing from industry luminaries and wellbeing experts.
Responsible for the end-to-end production, I led my team through brand development, speaker selection, episode narratives, filming logistics, and episode promotion. Watch full episodes on Salesforce+.
